Submitted By: Jamie Antonetti
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Presentation By: Cultural Arts Coordinator: Jamie Antonetti
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Department: Growth Management
STAFF RECOMMENDATION (Motion Ready):
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Marketing and Advertising Campaign for Marion County ‘State of the Arts’ License Plate Program
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BACKGROUND:
Under the Florida Arts License Plate Program, Florida counties receive money from the sale of the “State of the Arts” specialty license plate. The Florida Department of Highway Safety and Motor Vehicles collects these fees, and each county designates an organization to administer the funds. In Marion County, that designated organization is OMAC.
In an effort to promote Marion County license plate sales OMAC recommended creating a new marketing and advertising campaign.
OMAC discussed potential slogans, public announcements, and community challenges in December 2024. OMAC to discuss increased visibility of license plate grant with marketing.